Greater Music Group (GMG) has announced a comprehensive business transformation initiative for electronic music project Bassnectar, marking a significant operational shift since veteran music executive Paula Moore took the helm of the brand’s business operations in late 2025.
According to internal figures released by GMG, the restructuring has yielded a 47% growth in business metrics during the first quarter of 2026. This growth spans merchandise, audience engagement, licensing, and direct-to-fan operations, pivoting the brand away from its historical reliance on heavy touring toward a modern, direct-to-consumer digital…
