Breakaway Music Festival and non-alcoholic beverage brand Hiyo have locked in a three-year deal that names Hiyo the official non-alcoholic beverage partner of the festival through the 2026, 2027, and 2028 seasons. The expanded Breakaway Hiyo partnership will put Hiyo’s organic social tonics on site across Breakaway’s nationwide tour, giving fans another beverage option and adding to the festival’s push toward a more inclusive on-site drinking culture.
This isn’t a new relationship so much as a scaled-up one. Breakaway was one of the earlier festival brands to work with Hiyo as the beverage company found its footing in…
