Innellea is releasing new music alongside a collaboration that nobody in dance music saw coming. The German producer drops his single ‘Bounce Music‘ on his own label belonging, and he’s pairing it with an official partnership with wheeled-shoe brand Heelys.
The news comes via a music video for the track, which finds Innellea announcing the Heelys tie-up in a tongue-in-cheek clip rather than a standard press rollout. It’s an unusual move for an artist known for melodic techno and deep, hypnotic productions rather than early-2000s skate-park nostalgia, which is exactly what makes the pairing stand out.
Heelys, for anyone…
