John Summit Turns Viral Suitcase Meltdown Into Away Luggage Partnership

Photo Credit: Band
John Summit has turned a viral travel disaster into an unexpected brand partnership. The house music superstar has teamed up with luggage company Away, earning himself the unconventional title of Chief Destruction Officer.

The collaboration follows Summit’s infamous moment in April 2026, when he set his Rimowa suitcase on fire after expressing frustration with the luxury luggage brand.

Now, Away is embracing the chaos.

From Burning Suitcases to Brand Deals

Summit’s luggage troubles first made headlines after he claimed multiple Rimowa suitcases had broken while traveling for…