Hot Topic is taking band tees off the wall and bringing them center stage.
The retailer is launching Hot Topic Live, a new music performance series filmed inside a custom-built studio at its Hollywood flagship store. First up is Pierce the Veil, the San Diego rock band whose longstanding relationship with the retailer makes it a perfect fit to launch the series.
The band’s exclusive performance will be available on Hot Topic’s YouTube channel, with additional clips rolling out across the brand’s social media pages.
Hot Topic Live is approaching this series differently than a traditional concert…
