Launching the new brand identity for their music streaming service, Apple selected globally renowned producer Fred again.. to design the mnemonic notes that also ultimately shape Apple Music‘s visual language.
The new splash screen and logo use footage of a carefully designed sound wave traveling through a pool of liquid, laid over physical branding elements. Fred again..‘s musical chime directly translates to the fluid motion associated with the new branding, creating an unmistakably synchronized audiovisual effect that will serve as an elegant reminder of sound as the core of Apple Music. Watch a…
