If you have ever received a precisely timed text or email alerting you that tickets for a headline tour or club night just dropped, chances are Hive was running the machinery behind it. The live-event marketing platform—which has driven over $1 billion in direct ticket sales for promoters, festivals, and venue operators—has officially secured a $27 million strategic investment. This investment was led by growth equity firm Frontier Growth. For an industry where tour announcements and on-sale drops often feel like chaotic free-for-alls, the capital injection marks a massive validation for…
