Photo credit: Polltar & AEG
One of the most recognizable names in live entertainment isn’t going anywhere.
AEG and O2 have extended their long-running naming rights partnership for London’s The O2 through 2038, adding another decade to a relationship that has helped define the venue since its transformation from the Millennium Dome.
Announced October 7, the new multi-million-pound agreement is being described by the companies as the largest naming rights renewal of its kind in UK history.
According to AEG’s official announcement, O2 will retain the naming rights while both companies continue investing in…
