In honor of AAPI Heritage Month, Softest Hard is emerging as one of electronic music’s most exciting rising names. Fresh off contributing to “CELEBRATION,” a new single from LE SSERAFIM, the Vietnamese-American artist is helping bridge the worlds of EDM and K-pop through a sound rooted in nostalgia, high-energy production, and global influence.
What began as a personal record quickly transformed into an international release after her manager, Dannie Fite, shared the track with HYBE while the label was searching for new material. While several songs initially missed the mark, Softest Hard’s…
