From Launching &FRIENDS Festival to $7M Seed Raised: Clouted is Engineering the Future of EDM Virality

Clouted, the AI-powered “Virality Engine” built for artists, festivals, labels, and culture-driven brands, has closed a $7 million seed round to revolutionize how short-form content gets discovered, clipped, and distributed across social platforms.

The round was led by Slow Ventures, with participation from Gold House Ventures, Weekend Fund, LINE-Yahoo’s Z VC, Gondor Capital, Iterative, AppWorks, Peak XV’s Surge, and a16z Speedrun.

Founded by Southeast Asian entrepreneur Justin Gorriceta-Banusing (CEO), Clouted came from a simple but powerful observation: in today’s algorithmic world, great music and culture don’t…