In the ever-evolving world of electronic music, authenticity has always been currency. DJs grind for genuine crowd reactions, fans double-tap every live set clip they can find, and getting a co-sign from a big-name artist can change everything. Careers can skyrocket overnight if a massive DJ tags you in a story, reposts a clip, or shouts you out. However, there is a new trend that is frustrating everyone. Welcome to the age of the clout deepfake.
Some small artists are taking to Social Media, dubbing their own tracks over festival crowd videos. They try to imply that they’d played to packed crowds or shared decks with…
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