Heineken is turning your digital music fandom into real-world connections at Coachella, one cheers at a time.
Arriving in the desert as part of the beer brand’s longstanding festival sponsorship, Heineken’s new tech-driven Coachella experience, “The Clinker,” is a smart band that wraps around cans or cups and syncs with fans’ streaming data to detect musical commonalities with other bands when “clinked” together. When two cans touch, a compatibility signal lights up a match, allowing the pair of new listening buddies to connect on social media.
Located at the Heineken House on the festival grounds,…
