With their performance on a Korean music TV show, CUTIE STREET’s “Can’t we just be cute? -Kawaii Dakejya Damedesuka?-” has crossed international borders. Seeing this response, KAWAII LAB. has decided to hold global auditions in five Asian countries. ASOBISYSTEM, the company behind KAWAII LAB. and its artists, like CUTIE STREET, Kyary Pamyu Pamyu, ATARASHII GAKKO!, and FRUITS ZIPPER, will be celebrating its 20th anniversary next year. Billboard JAPAN talked to its CEO, Yusuke Nakagawa, about the chances of globalizing Japan’s “oshikatsu” culture, his management style of avoiding setting goals, and what it takes…
