Home News Loud Luxury Delivers a Mashup-filled Afterparty at SXSW with Cheetos®

Loud Luxury Delivers a Mashup-filled Afterparty at SXSW with Cheetos®

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On March 13, Cheetos® and Billboard transformed The Mohawk into one of the most vibrant spots in downtown Austin, celebrating the return of Cheetos® Flamin’ Hot® Dill Pickle with an afterparty that blended live energy and culture-forward programming. The room was packed — quickly becoming the party to be at in downtown Austin as guests filled every corner of the venue.

Neon lighting bathed the venue in a Cheetos® Flamin’ Hot® red and Dill Pickle green glow as guests flowed between the bar and the dance floor, where a stacked DJ lineup set the tone and built anticipation for the night’s…

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