It’s official: Bad Bunny‘s Super Bowl LX halftime show is the most-watched of all-time. Halftime show co-producer Roc Nation announced on Monday (March 2) that Benito’s history-making performance set a global viewership record with 4.157 billion worldwide views in the first 24 hours across global and U.S. broadcasts, as well as YouTube and other digital properties.
At press time the breakdown of figures for the respective outlets were not provided and there was no independent verification of Roc Nation’s figures.
The previously announced official U.S. TV audience for the halftime show…
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