Inside Rebecca Black’s DJ Set at Tokyo-Inspired Pop-Up Presented by –196 Vodka Seltzer

Rebecca Black helped –196 Vodka Seltzer transform a New York City gallery space into an immersive experience inspired by Tokyo culture.

At an event dubbed Konbini Backroom on Thursday night, March 26, the rising star performed a DJ set and helped the brand lean into the idea of discovering something exciting in a familiar place. After attendees walked into a konbini, the Japanese term for a convenience store, they were met with iconic Japanese snacks and refrigerators stocked with flavors of –196 Vodka Seltzer, including Lemon, Strawberry, Peach and Grapefruit. However, that was only the beginning of…