Behringer wants to sell you the hardware and let AI write the rest. A genuine shift in who controls music technology, or the fastest route yet to an expensive fish tank ornament?
If you follow Behringer on social media, you will have noticed a run of cryptic posts over the past few days. They carried all the clarity of a partner who says “I’ll have whatever for dinner, it’s up to you”, leaving you standing at the fridge wondering what on earth they are on about, and wishing they would just make up their mind.
Well, here we are. The answer has landed, and it is not a surprise. It has simply arrived sooner than most of us…
