Pepsi is withdrawing its sponsorship of London’s Wireless Festival following criticism over the event’s decision to book Ye.
The food and beverage giant had served as the festival’s main sponsor for a decade but is now stepping away amid backlash over Ye (formerly known as Kanye West) being announced as the headliner for all three nights.
“Pepsi has decided to withdraw its sponsorship of Wireless Festival,” a Pepsi spokesperson told Billboard on Sunday (April 5).
The London festival had been branded “Pepsi MAX Presents Wireless” as part of a partnership in place since 2015. The event is…
