Four veteran promoters, Mark Doyle of Hed Kandi, Nick Ferguson of Godskitchen and One More Time Ibiza, Tim Andresen of Culture Box and Trace Mark Harris of Smartie Partie, on the reality of house and techno event promotion: the money, the risk, the crashes, and what they wish they had known.
I have always seen promoting as a form of gambling. You can do everything right, book the perfect DJ, pick the perfect room, sweat every last detail, and still watch a half empty floor at midnight and feel your stomach drop through the soles of your trainers. Other nights you throw something together on a shoestring and it goes off like a…
