Most venue stories start with a room. Sonny Hall‘s starts with a problem. Before he ever signed a lease, Hall spent years inside the music industry as an artist signed to Defected Records. He played Fabric, Hï Ibiza, Ushuaïa and Defected Croatia. From that vantage point he watched good clubs close because their whole business hinged on whether the weekend sold. At the same time, brands with serious budgets had nowhere credible to…





