Charlotte de Witte is taking her influence beyond the techno scene and into fashion. The Belgian DJ, producer, and KNTXT founder has officially been named Global Brand Ambassador for G-STAR, becoming the new face of the Dutch denim brand under a multi-year partnership.
Announced on October 5, the collaboration marks a new chapter for G-STAR’s women’s collection, combining the brand’s industrial-inspired designs with de Witte’s signature style and independent spirit.
From Techno to Fashion
The partnership launches with Own the Arc, a global campaign centered around G-STAR‘s iconic Arc…
