Bad Bunny‘s Super Bowl halftime bushes aren’t done with the NFL just yet.
The distinctive greenery from the Puerto Rican superstar’s halftime performance has found an unexpected second life in the NFL’s new 2026 kick-off promo, “The Season Is Your Stage,” which puts the spotlight on players’ touchdown celebrations — or “cellys” — that have become part of ‘s pop-culture identity.
And the bushes aren’t the only connection to music: Set to “Run It Up” by Jarv Dee and Bad Colours, the campaign’s new spot drops viewers into a fictional “Celly Studio,” where NFL stars…
