BTS is adding another milestone to its Spotify legacy.
On Friday (July 17), Spotify announced that the superstar group’s “NORMAL” set the record for the most-streamed K-pop music video in a single day in the platform’s history.
The streaming service revealed the achievement on its official Instagram and X accounts.
The music video for “NORMAL” was released Friday and is available exclusively on Spotify for its first 48 hours.
Directed by Ukrainian filmmaker Tanu Muino, the wintry visual premiered at midnight, offering a glimpse of BTS beyond the spotlight as Jin, Suga, J-Hope, RM, Jimin, V…
