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From DJs to Data Points: How We Traded Musical Expertise for Engagement Metrics

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Recently over the holidays, I took advantage of a Spotify deal, 2 months free back on an account I stopped paying for a year earlier, I had no need for it over the last year, but ease of use, no ads whilst kicking back with mates with my phone connected to bluetooth, it was super easy, what’s not to like? I get sent hundreds of new tracks a week to listen to as the Editor of Decoded (please don’t stop sending), I can’t keep up with the overwhelming amount of music there is, I can only try and showcase what I think our readers might like, I wish I just had a mag that only did new music……. as I was listening to what the…

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