The digital audio industry could be heading toward one of its biggest shake-ups in recent years. Two of the biggest companies in America’s audio market, iHeartMedia and SiriusXM have reportedly entered early merger talks. This appears to signal a potential consolidation that could reshape how millions of listeners consume music, radio, and podcasts.
iHeart Media dominates traditional radio with hundreds of stations and ties to live events and festivals, specially on the promotion side of it. SiriusXM, on the other hand, leans into subscription-based listening, exclusive channels, and curated artist-driven content. Together,…
