Jack Osbourne is clapping back at criticism over the return of his father, Ozzy Osbourne, as an AI-powered avatar.
Jack and his mother, Sharon Osbourne, made the announcement during a discussion about the future of Ozzy’s brand at the Licensing Expo in Las Vegas on Wednesday (May 20).
The Osbourne family has partnered with digital human tech company Hyperreal to create an Ozzy avatar with the ability to “have conversations with fans and move, speak, and respond as Ozzy would,” according to Hyperreal. “It’s kind of scary how it’s really very accurate,” Jack said at the event. “He will exist…