Learn How Avra Jain Developed Factory Town into One of the USA’s Biggest Venues

Before Factory Town was booking the biggest brands, event companies and artists in the world, dominating Miami Music Week and Basel celebrations and staying busy year-round, it was a mattress factory in Hialeah where about 20 percent of the space was usable. Avra Jain, the Vagabond Group co-founder who bought it in 2021, kept the walls anyway. A new profile in The Real Deal breaks down how she turned that shell into a 180,000-square-foot venue that now anchors Miami’s biggest party weeks.

From restored motels to a mattress factory

Jain made her name in Miami restoring 1950s motels along Biscayne Boulevard in…