The boundary between the virtual streets of Vice City and the real nightlife of Downtown Miami is officially blurring. According to Miami New Times, world-renowned Miami superclub E11EVEN has announced plans to temporarily transform its venue into NINE1NINE—the fictional, highly anticipated nightclub featured prominently in Grand Theft Auto VI—for a special promotional event.
The crossover event brings the digital world to life amidst an unprecedented, multi-million dollar real-world marketing blitz across South Florida ahead of the game’s launch.
From Vice City Trailers to Downtown Miami
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