Based in Los Angeles, Ray Rogers stresses the importance of allowing the music to lead the creative process with his new single, “Get It Off Tha Flo,” featuring Unkle Flava, a release that puts a natural, beat-driven creative process front and center. Rogerss doesn’t start with a fixed concept, but rather lets the production set the mood and the possibilities before building the song from what he hears.
The beat is the start of…
