Bass and riddim producer ROI has spent the past few years quietly building a name for himself in Europe’s underground scene, and now he’s got his sights set on American festival stages. His story follows a familiar arc for artists coming up in the riddim world — years of grinding before a big cosign changes everything — but ROI’s approach has stayed rooted in something less flashy than most artist bios claim: he was a fan first, and that hasn’t changed.
Rather than following whatever sound is trending in bass music at a given moment, ROI has carved out his own lane within the riddim community. It’s a genre built…
