For many artists, releasing a new single begins and ends online. Solardo is taking a different approach.
Released via Blanc, their new track ‘Freedom‘ arrives alongside a series of promotional activations that include a gold Lamborghini procession, a pop-up event at Garden in BOXPARK Liverpool, and immersive 360-degree content.
The release marks another collaboration with Blanc, which has grown from a Manchester-based house and techno blog into a music platform spanning editorial, events, and a record label. The campaign also include AU Vodka, whose signature gold branding features prominently throughout the rollout.
The…
