Since joining the company in 1997, Atsuhiro Iwakami has worked continuously in anime and game production, going on to serve as president of Aniplex before being appointed President and Representative Director of Sony Music Entertainment (Japan). He has built works together with artists time and again across numerous titles including Demon Slayer: Kimetsu no Yaiba and Sword Art Online. Speaking from his position as head of a group that handles the full range of domestic entertainment — music, anime, live-action, concerts, and packaged media — he shared his thoughts on what it will take for Japanese content to score hits…
