Ticketmaster is making it easier for fans to discover their next concert, festival, or live event. Artificial intelligence is at the center of the strategy. The ticketing giant has expanded its partnership with Google to bring live event discovery directly into Google Gemini, allowing users to find Ticketmaster events through conversational AI rather than traditional searches.
Instead of manually browsing Ticketmaster or searching individual artists and venues, fans can simply ask Gemini what they are looking for. Whether it’s house music in New York this weekend, a concert near their hometown, or something to do on a…
