Tomorrowland’s Impact on Brussels Tourism Growth

Tomorrowland’s impact stretches far beyond its iconic festival grounds in Boom, Belgium. The world-renowned music festival is also delivering a major boost to Brussels’ tourism industry, with an estimated 60,000 hotel overnight stays generated across its two festival weekends. 

Although the festival takes place roughly 20 miles outside the Belgian capital, Brussels has become the primary accommodation hub for international attendees thanks to Tomorrowland’s Global Journey travel program. This year, the package includes partnerships with 43 hotels throughout the city, far outnumbering the accommodations available closer…