How to Build an Artist in the Era of Oversaturated Streaming? Vlad Romanov’s Method

Music producer and label CEO has developed his own system for artist development in an oversaturated industry where audience attention has become the primary scarce resource.

In 2026, the global music industry operates at a level of content saturation where audience attention has become a limited resource. According to streaming analytics and industry reports, including data from Luminate, more than 100,000 new tracks are uploaded to digital platforms daily, and the total number of annual releases reaches tens of millions.

Traditional mechanisms of music promotion – from record labels to editorial playlists –…